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Sunday, 6 May 2007
When Willy comes marchingk home again.
Mood:  smelly
Now Playing: 'Svimmingk Und Der Shtinkenpoopenpipen' Escape by mudbugging through sewer pipes. (War/Sport)
Topic: The Sneaky Runarounds

The following notes are my opining on the following article. My notes are [bracketed in the funky font and yellow]. Bolds are mine.

Better read the Excerpts and DISCLAIMER before proceeding or you'll wet your bibbies.

Useful: Der TIMELINE vershtinken mit dem appleboosterfitzen

October 17, 2006

Yahoo! Announced Panama Launch : See My Notes About Panama Directly From Yahoo! Search Marketing's Headquarters


Zod explained that this is a new system that was built out as an Internet system. It is very modular, very expandable. Only a small piece of it, all the way in the backend is from the Overture.
[So we know this isn't Overture technology but I DO wonder what just that 'small piece' from Overture stuffed all the way in the back end is.] Zod explains why Panama took so long to develop. Yahoo bought Overture in 2003. They first had to get their arms around this large system and it was growing like a weed. They learned that the existing system won't take them where they need to go. So they had to start from scratch. [Hmmm... sounds eerily like the 'Longhorn rewrite of 2004'.] They couldn't use the existing team because they were maintaining Overture. They deployed a new team to build out the new Panama. That took a while. [But it was all done by July 18, 2006 code complete when deployment was delayed.] I quoted and they denied the sucking them up drive quote from the NY Times. [See Footnote 1] 10% of his dev team is on Panama, so it is not the case. Brian adds that the integration is key, putting together several pieces and optimize that. Take in huge amount of advertisers, ad types and bring in all of Yahoo products and integrate them [gee.... sounds like SiteFlash to me.]. Brain said they are in a good position, and the key is putting in place a system, and org structure to make them work [thus 'we need a human organization and workflow' meaning this is something organic in Yahoo or they would have already had this in place. Would that we could take a look at the skillsets of folks perhaps laid off or reassigned via the Panama delay.]. With Panama it is about the platform. And they can truly sit down and they is one Yahoo [They sho is, boss. Want me to bring the car around? Want us po' boys and po' womens want to invent something else so y'alls can steal it? Hyuk hyuk hyuk. Yassa, Massa Bill done give us a real cobbin' and you all's done gave us alls some woik. Mighty obliged.]. Zed added that they have a test discipline. Testing concepts, etc [sounds to me like governance coupled with perhaps an idealized simulation regime or continuous activity audit (why not both? - the distributive nature will allow for scale in speed)], gives them a huge edge. Zed responds to Microsoft adCenter's advanced targeting, explaining that if it is too specific, it may not get used. He then responds about click fraud, that they have the most experience with fraud and they are state of the art by far [I would say only if they have IA, StatePointPlus and TecSec. Otherwise that horse needs new shoes.]. It will be a race the whole time.



More excerpts:

Account Structure
- Current structure is flat, like a giant spreadsheet
- New structure is a dynamic structure, more flexible, more relational

[Sounds to me like an unstructured data regime that may be treated relationally. Where have we heard THAT kind of language before?]
-- There are controls at different levels of the hierarchy. Campaign level such as daily spend limit, monthly budget, scheduling, optimization setting and guidelines, default tactic settings, geo-targeting, watch list flag. Ad Group level such as tactic settings, watch list flag, optimization guidelines, creative optimization settings. Keyword level, editorial status, marketplace bid, custom landing URL, alternate text, tactic settings, watch list flag. Ad level, show, long description, landing URL, display URL and editorial status. [Sounds like a WHOLE lot of integration and it was all remedied in 90 days. Hmmm. Then they had to go and put together a culture to be able to deal with the new skill sets and management/governance/testing requirements. A whole LOT of integration going on... how DID they do all that?]


Live Demo of a test account done for us...
- Lots of AJAX

[No doubt – the response should be snappy like a desktop and that's what AJAX was originally staged to address as Microsoft's XMLhttpRequest (and it does what its name suggests – if it's so adequate,why, then, is Microsoft chasing the RSS domain? The XMLhttpArena crowded? No, it's not. Taken? Hmmmm. You may have a point there.).]

[AJAX isn't the issue – the technology used to implement the architecture is not the question in a novel patent – the defined (and in VCSY's place executed) architecture, the enveloping form, and the products produced are the 'question' in question. The degree to which you might integrate the various functions or not when you aim for the same deliverable may make an infringement difficult to prove (complexity by fogged boundaries), the delivered product proves the concepts are in use. This is a dynamic environment where the code is continuously managed and governed even while in use throughout the application's life-cycle. ]

- Same people who helped develop Yahoo! Mail helped with lots of portions on the YSM Panama Interface
[This tells me it's more important you know messaging and transactional scheduling than application building. Uhhhh... yeah.]
- "Watched campaigns" flag, cute
[? Is it cute that machines are 'watching' the campaigns? That's what I think is cute.]
- Within a campaign you see the ad groups, in a similar interface and layout
[Sounds like dynamic content/format management; 'dynamic' meaning any content in any format at any time.]
- Dynamic AJAX drive adjust bid tool, with neat sliders
[In the WebWorld (as opposed to the proprietary object world), AJAX tools will be the realm of really fine looking and well thought-through tooling and the virtualization capability will offer an arbitrary actionface for mating up a control with any other control or feature to build composite format objects that possess knowledge, look. feel and do.]

[The 'feel' of 'look and feel' is what many mistake for 'function' when they erroneously problaim content/format/function management have been combined before. Sorry, pilgrim. You're looking for the Holy Grail Chuggin' Pub on Congress and Commons. Automation is what 'function' means and it means you step out of the boundaries of the 'twist a nob, emote an emation' idea of actuation to providing a service as well as a GUI functionality.]

[And because the assembly of components under a SiteFlash ecology allows for assembling anythin with anything, some envelop pushing concepts will emerge from those people who know more about the subject matter than developers... given developer power with their own industry jargon and actuations. You know some neat and cool and swell animobjects that combine to perform useful automation like balancing your checkbook will be be fashioned together and made available that could, say, do it all right there at the tool on your machine (including thin client) so none of your 'stuff', like, 'goes' anywhere.]

[It's all local or cloud and the 'best security' is the kind that identifies the machines, the configurations, the activity and the strongest encryption architecture available and VCSY markets that... in some instances exclusively with options for a broader range of exclusivity.]
- Shows how budget changes, how they affect the overall campaign
- He shows the "Reports Navigator", you can plot graphs dynamically, etc.

[yada yada yada – like I said, 1. SiteFlash provides an architectural framework to hang all your applications and data/actuation resources (patent #6,826,744) – 2. Emily provides a dynamic, typeless language to describe web applications in abstracted forms up to and beyond human language (patent pending – blocked by {are you ready?} FrontPageTM) – 3. MLE engine provides a virtual executor/agent to conduct the automation described in the Emily language (patent #7,076,521).]




[Panama - In the real world, Panama contains a canal connecting one ocean to the next ocean. In a technical framework; This is an interconnection/interoperation functionality which, would of necessity, need XML to conduct an interchange (such inter-operation requires the passing of arbitrary typeless messages being sent between two parties).]

[Roosevelt - In the real world, Theodore 'Teddy' Roosevelt was president ( responsible for the Panama Canal. I would think 'Roosevelt' is a very high level construction supervisor to resolve elements at conflict able to knit virtualized objects and elements... able to apply parameters and commands to the project... an application builder. ]

[Cranium - is where it is all figgered out. The hypervisor oversees roosevelt and panama and allows an overview of the entire architecture and all the elements therein with an ability to make arbitrary every element and interface or interconnect for interaction or interoperation.]

[See Footnote 3] 


[Footnote 1]

[Excerpts for Reference from above mentioned URL Article Posted by Barry Schwartz on Oct. 11, 2006]

[(1) They made a bid at YouTube but those deals broke down, according to the article, and Google "swooped" them up.]

[(2) The new Yahoo search ad system, Panama, is over a year delayed. This "delay has sucked up the company’s engineering resources and prevented it from developing new advertising products.]

[Footnote 2] [ By Michael Kanellos and Ina Fried Staff Writer, CNET Published: August 27, 2004, 1:33 PM PDT Microsoft on Friday set late 2006 as the deadline for it to ship Longhorn, the next major version of Windows.]

[Footnote ongoing]

Posted by Portuno Diamo at 1:22 PM EDT
Updated: Friday, 18 May 2007 7:15 PM EDT
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